Paragast

Defining the visual language and UX direction for an early-stage platform connecting creators with their audience

Affiliation Paragast AB

Role Lead designer

Timeline 2021

Focus areas

service design design systems motion design

Paragast was an early-stage startup aiming to help creators build stronger, more direct relationships with their audience through private and reduced sessions. As the sole UX designer, I led the design of the product from the ground up, working closely with the founders to shape the MVP, define the visual language, and establish a scalable design system. My work spanned the full design process while also extending beyond the product itself through motion assets and a marketing landing page. This holistic design approach helped clarify the product vision and contributed to a successful funding round, with strong feedback on usability and visual identity.